SEO (Search Engine Optimization) in WordPress refers to the practice of optimizing your website content and structure to improve its ranking in search engine results pages (SERPs).
This involves various techniques such as selecting relevant keywords, optimizing content structure and formatting, and using meta tags and descriptions.
SEO is not only the act of improving your website’s rank in Search engines for specific keywords. But SEO also confirms a better representation of your website in search results.
WordPress offers many plugins and tools that can help you optimize your website for search engines, including Yoast SEO, All in One SEO Pack, and Google XML Sitemaps. These plugins provide features such as keyword analysis, meta tag and description customization, sitemap generation, and social media integration, making it easier for you to optimize your website for search engines.