In WordPress, “Stats” refer to the analytics tool that helps users keep track of various statistics related to their website. It provides a wealth of information about the website’s performance such as the number of visitors, page views, and clicks on individual posts or pages.
Your stats page may show how many visitors you’ve received, how many users have registered, or which of your posts have gained popularity during a set period of time.
The Stats tool is available as a built-in feature in the Jetpack plugin, which can be installed on any WordPress site. It allows users to view their site’s traffic in real-time, track referral sources, and see which pages and posts are the most popular.
The tool also offers insights on visitor demographics, including geographic location and devices used to access the site. This information can help site owners make informed decisions about their content strategy and marketing efforts.